Global expert for shopping centers, department stores, city concepts & city districts. 

 
specialist-icon-left@4x.png

Focus 1: Transformation Specialist

Marketing Concepts for New Locations, Commercialization:

  • Conversion concepts for vacancies (sales / gastro / entertainment / co-working);

  • Individual database with vacancies in shopping centres and high-street locations;

  • Interim use concepts with exhibitions or pop-ups;

  • New areas for tenants lease: Retail, Catering, Leisure, Entertainment, Healthcare or Office;

  • Mall or rental areas reorganization — as stay zones;

  • Tenant support — from acquisition and contract signing to the key handover;

  • New tenants acquisition;

  • Generation of new sales areas (example: Tesla Lausanne + Pretzelkönig)

  • Mall openings including Central-management.

1.jpg
strategy-icon-left@4x.png

Focus 2: Strategy and Location Analysis

  • Strategy analysis, concept creation and implementation of new business strategies;

  • Concept and moderation of strategy workshops;

  • Profitability Calculations & Business Cases;

  • Storybook / Brainstorming;

  • Innovations.

Location Site

  • Analysis;

  • Location search;

  • Comparisons of possible locations;

  • Negotiations;

  • Innovations.

2.jpg
chat-icon-left@4x.png

Focus 3: Leadership Management, Communication

Stakeholder Analysis

  • Conduct stakeholder analysis;

  • Moderation of working groups with stakeholders;

  • Development of proposed solutions with the involvement of stakeholders;

  • Presentations;

  • Implementation of measures.

3.jpg

Focus 4: Leadership Management, Communication

Real Estate Marketing (eg. revitalisation / conversions / vacancies)

  • Marketing concepts for new locations;

  • Market Analysis & Benchmarking;

  • Development of communication measures;

  • Corporate Design / Branding / Shopping Center / City Center;

  • Digital and analog communication concepts implementation.

Accompanying Public Measures

  • Public relations: in-house and external / including stakeholders;

  • Media spokesman;

  • Influencer Marketing / Social Campaigns.

4.JPG

Focus 5: Multi-lingual Negotiation Specialist

Contract Negotiations & Agreements

  • Negotiation for strategy preparation;

  • Preparation for talks and internal training;

  • Negotiations in 3 languages (German / French / English);

  • Intercultural specialist.

5.JPG
UX-icon-left@4x.png

Focus 6: Customer Experience Specialist

New world brand communication — starting from construction till the ready-made store.

  • Development of customer experience strategies;

  • Brandspace — brand experience on commercial spaces (The World of Pleasure by Davidoff) A physical space where brand experience is designed to spark an interaction between company and consumer;

  • Customer journey check-ups in the shopping centre or in stores.